Retail Mastery System 2.0
The Retail Mastery System 2.0 is the easiest, fastest, and best way to grasp the 11 Critical Retail Skills necessary to run a retail business.
Originally launched in 2008 and newly updated, the Retail Mastery System 2.0 is the single most comprehensive resource for retail store owners on the market. Weve tackled each of the 11 Critical Retail Skills and created a module dedicated to coaching you through each one. The iOS app contains all of the video and audio for each module, including all the updates, as well as the Quick Start Guide. Printable sample forms, checklists, templates, planners and spreadsheets is coming soon, but always available on the web version of the Retail Mastery System.
Heres what youll discover in each of the 11 modules:
** Essential Retail Skill #1: Marketing **
Marketing is the engine that drives sales, builds a huge customer base, and gives you the power to immediately put greenbacks in your bank account. The WhizBang! Marketing System in this module shows you how, step-by-step.
** Essential Retail Skill #2: Selling **
Your employees are in charge of every single customer transaction that happens in your store. And when you train them to be a customer-focused sales superhero, you will put immediate profit into your cash register.
** Essential Retail Skill #3: Assortment Planning **
Planning your best assortment is a constantly evolving process. Its always a work in progress. What was the right stuff last season, last year, or ten years ago is probably not the right stuff today. It sounds so basic, but the implications for your success are huge.
** Essential Retail Skill #4: Staff Development **
A motivated and engaged staff is the Holy Grail of retail. Without a team of retail superstars, your customers are not getting the service they deserve and youre missing out on tons of cash.
** Essential Retail Skill #5: Inventory Management **
If you had a crystal ball, you could use it to see precisely what your customers will buy so youre ordering only the right amount of the right stuff at the right time. Well show you how your Open to Buy Plan can be that crystal ball.
** Essential Retail Skill #6: Visual Merchandising **
Browsers can be easily turned to buyers if you understand that Visual Merchandising is nothing more and nothing less than the in-store marketing of your products. Its not just about making merchandise pretty or interesting it is about making it pretty and interesting so your customer is eager to buy.
** Essential Retail Skill #7: Customer Service **
Create an amazing customer experience and youll have loyal customers for life. Get it wrong and all bets are off. Well help you get it right so you keep growing.
** Essential Retail Skill #8: Digital Marketing **
The world is digital – and if youre not online, youre missing out on a huge target audience for your business. Well show you how Digital Marketing will help you get noticed by new prospects and build long-lasting relationships with existing customers.
** Essential Retail Skill #9: Financial Management **
Whatever the reason you started your store - freedom, independence, passion, or just for the fun of it all. At the end of the day, money is what keeps the doors open and the bills paid. So were going to help you manage your money the right way.
** Essential Retail Skill #10: Store Operations **
Daily operations can be the biggest hassle of owning your own business. Get control by using the processes, procedures, and policies that ensure your store runs great even when youre not there.
** Essential Retail Skill #11: Personal Business Skills **
Success is an inside game. At the end of the day, your success is about you and your mindset. You must learn to become the kind of person who is successful.
Full access to all content within the app is available as an In-App purchase for $199.99 per month until cancelled.
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